FRENCH FLAIR,
FRENCH INSPIRATION

Title

UNPREDICTABLE

'Unpredictable.' For ages when Anglo-Saxons attempt to define the essence of French rugby, it's the word that comes up most often. 'Unpredictable', as witnessed by some of the most surprising turnarounds in world rugby history, against New Zealand in particular. We think for example of the Blues' astonishing victory on July 14, 1979 at Eden Park, their first success on New Zealand soil, the victory in Nantes in which Franck participated for his first real selection, aligning with an original and unexpected strategy, the World Cup semi-final won against all odds at Twickenham in 1999, the even more unexpected quarter-final in Cardiff in 2007, or 'the try from the end of the world' on the Eden Park pitch in 1994, to this day still the last defeat suffered by the All Blacks on their sacred ground. Franck Mesnel was also part of that squad.

Unpredictable. To which we could add 'impulsive', audacious and 'spontaneous'. In short, the complete opposite of the robotic, highly programmed game that has been excessively practiced in the past by many other nations.

French Flair always leaves room for the unexpected, that essential touch of French inspiration as excessively maintained by the Parisians of Racing Club de France with their highly symbolic pink bow tie.

French XV victory against the All Blacks 24-19, July 14, 1979 at Eden Park Stadium

SAVOIR-FAIRE

Within the Eden Park locker room, this same French Flair translates into creative savoir-faire, that little touch that ensures each piece created by the brand draws its inspiration both from the graphic codes and assemblies of Rugby as well as from the very Parisian offbeat philosophy that brings the brand its inimitable panache and style. In other words, French Flair is the respect for DNA codes and traditions, crossed of course with the latest trends, but also with that hint of French panache and impertinence.

SAVOIR-FAIRE

Within the Eden Park locker room, this same French Flair translates into creative savoir-faire, that little touch that ensures each piece created by the brand draws its inspiration both from the graphic codes and assemblies of Rugby as well as from the very Parisian offbeat philosophy that brings the brand its inimitable panache and style. In other words, French Flair is the respect for DNA codes and traditions, crossed of course with the latest trends, but also with that hint of French panache and impertinence.

IDENTITY

Recognizable among all, whether by the emblematic pink bow tie logo, by a distinctive color range, or by assemblies inspired by rugby jerseys, each piece crafted by Eden Park receives the utmost care, in order to perpetuate its premium image, and its place in the market it has managed to create.

OUR VALUES:
RUGBY INSPIRATION